Yahoo’s CEO Carol Bartz has come out and criticized Google’s business strategy in a recent interview with BBC news. Bartz said that Google is “going to have a problem because they are only known for search” when discussing Yahoo’s large network of sites and diversified brand image.
Here’s the unedited quote from BBC News,
“Google is going to have a problem because Google is only known for search,”
“It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do. “Google has to grow a company the size of Yahoo every year to be interesting.”
It’s certainly a bizarre statement to make, especially when you consider Google’s had a huge amount of growth over the last year alone, with their share price rising over 35%. Not only that, but they are also doing many things outside of search, such as YouTube, Google Chrome and their Android mobile platform.
According to analysts like Neilsen and Hitwise, Yahoo is consistently ranked as one of the 5 largest sites on the internet. My guess is that Bartz made the comments to fend off questions about Yahoos core business strategy and brand image across their huge number of web properties.
There’s hasn’t been any response from Google in relation to the comments.