For the month of April women downloaded twice the amount of mobile entertainment content as men, representative of 4.5 million downloads, or 67% of total content downloads, compared to 2.2 million downloads for men.
Taking a look at the number of downloads by gender on Android and iPhones, females far surpass males again. The average female using an Android device downloaded 7.6 pieces of content for the month of April, while the average male visiting Myxer on an Android device only downloaded 6.0 items during that time, or 21% less than the average female. This is a big contrast to iPhone handsets where females only ownloaded 6% more thanmales, or 3.0 items compared to 2.8 items respectively.
“Looking at the gender breakdown across the more than 34 million users on Myxer’s platform, it’s apparent that female users are the ones driving mobile content downloads,” said Myk Willis, CEO of Myxer. “This information paints a powerful picture of today’s evolving mobile landscape, and with Mother’s Day right around the corner, our latest BoomBox report shows developing trends that marketers and advertisers can use when fine-tuning their mobile business strategies.”
The only conclusion I can reach? Women like to shop more than men do.