Contrary to speculations, Verizon did not unveil its own HTC One version during its media event at CTIA 2013, introducing instead J.Lo’s Viva Movil mobile experience of which Verizon is an exclusive partner.

In addition to Verizon, the partnership includes other companies such as Moorehead Communications and Brightstar, and its meant to offer U.S.-based Latino population a new mobile shopping alternative.

Targeting the 50 million and growing Latino population, Viva Movil will offer customers a family-centric social networking-based shopping experience. Where does Verizon fit into place you may ask? Well, the carrier will be the exclusive provider of wireless services and devices, although Big Red does not have a stake in the company whose major shareholder is Jennifer Lopez (co-founder and chief creative officer).

Viva Movil will open 15 brick-and-mortar stores by the end of the year in various markets including New York, Miami and LA. In addition to mobile devices and cellular plans, buyers will be able to buy accessories, “fashionable” J.Lo-branded accessories and enjoy a bilingual support.

The online Viva Movil site is up and running and you can already check it out and order your products – you’ll find a variety of smartphones and tablets inside (Android devices are obviously included).

As for that elusive Verizon HTC One version, the handset is yet to become official – not that we ever had solid evidence that the carrier would indeed launch the device. For what it’s worth, just earlier today we looked at a report saying that a Verizon HTC One running Android 4.2.2 Jelly Bean was discovered in the wild, but the carrier did not confirm the existence of such hardware during the show.

In fact, the event was all about J.Lo’s mobile initiative, as no new hardware was unveiled during the 30-minute keynote.