Majority of Consumers Not Interested in Purchasing Tablets

If you’re reading this, obviously you’re not one of those people – but I will say that a poll of 1000 people is hardly definitive.

Apple may be selling three iPads a second, but consumer electronics shopping site Retrevo is reporting that 53% of all respondents surveyed in their Pulse Report are not interested in buying any type of tablet at all.

The ongoing study queried more than 1,000 respondents about their attitudes on the iPad, iPhone, Android-based tablets and e-readers.

What’s especially interesting is the somewhat conflicting desires of consumers when it comes to gadgets. More than 20% of those surveyed — or one in five — said they plan to buy an iPhone this year. When it comes to the iPad, however, 52% of those who have yet to purchase one say that they don’t one, and 38% find it to be too pricey. Only 10% indicated that they are waiting for a good excuse before they buy one.

More after the break.

ut in a separate question, 40% of consumers who own or plan to own an e-reader indicate that they will buy an iPad this year.

Also, more than half (53%) of the 47% of the respondent pool who are interested in buying a tablet say they would buy an Android-based tablet over an iPad if it was less an expensive. 33% would ditch the iPad if Verizon was the carrier — a somewhat perplexing stat given that the iPad is not a phone, but perhaps data plans are just as important to technology consumers these days. In contrast, 16% of this respondent pool said that nothing would influence them to buy an Android-based tablet over an iPad.

What seems to be happening here is that the consumer population is split down the middle in their attitudes towards tablet devices — technophiles who want new gadgets and everyone else. One point of proof: those with a propensity towards gadgets — ie. they already own an iPhone or Android device — were much less likely to say they didn’t need an iPad. We can also walkaway with the notion that if Android tablets are priced to sell, they will.

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By | 2010-06-03T18:01:04+00:00 June 3rd, 2010|Android Related|0 Comments

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