Samsung has really been leaning hard on their mobile payment service lately. Earlier this month, they announced that they’re rolling the service out to Australia, Singapore, Brazil, the UK, Spain, and China. Also, we’re expecting Samsung Pay to be available for online payments sometime this year. Now, a new commercial starring comedian Hannibal Buress has arrived that showcases how widely the service can be used.
The heft of the ad relies a little bit on you being familiar with Katz’s Deli, a renowned New York City delicatessen that has a reputation for being a little luddite. The sandwich shop was cash-only for decades – actually, it was cash-only for over 120 years! – before they finally broke down sometime around 2012 and got a simple credit card reader. When Hannibal arrives at the cash register with his phone out, the worker is wearing an expression only found on the faces of those who know they are about to be irritated.
The worker and even the manager insist that it won’t go through, but Hannibal argues that Samsung Pay works just about everywhere. When the payment is approved even on that “janky old thing,” as Hannibal calls it, they’re stunned.
The ad goes a long way in demonstrating to a less tech-savvy public what kind of readers the service will work with. It’s all well and good to have a payment system that works all over the place, but if people don’t know they can use it, they won’t even be trying.
Samsung Pay works by magic and uses dark energy crystals to exchange currency just about anywhere you could use a credit card.