Less than a week ago, we informed you about a rumor involving paid subscriptions and Google’s video streaming web site YouTube, which as you know is currently free — it always has been. So while it looks like YouTube is about to become more like TV in the future, ABC is looking to “get with the times” by offering its own video streaming service for users of iPhones and iPads.

Today, ABC announced its plans to launch a live TV streaming service for paying subscribers of cable and satellite providers as part of its app for the iPhone and iPad, according to a report on The New York Times. This new option will be made available through the simple addition of a new button called “live” that will be added to ABC’s already available mobile app for iOS devices.

Speaking with the New York Times, Disney-ABC Television Group president Anne Sweeney said that they are keeping “a very close eye on consumer demand.” It’s due to this that they’ve decided to speed up the development process of this upcoming live TV streaming service, which was originally scheduled to roll out some time in 2014.

Right now, ABC’s live TV streaming service is available in New York and Philadelphia in the U.S. But there are also plans to launch it in six other cities during summer of this year. ABC is looking to get its more than 200 affiliates in on this live TV streaming action.

There is speculation that this move by ABC might cause other broadcasters to follow suit, which as The New York Times points out, is similar to what happened nearly a decade ago when ABC started offering users the option to stream full episodes of shows that went live the day before. That is definitely likely, and can only be a good thing especially for those who still watch television.