You gotta hand it to T-Mobile, the company sure has turned things around. It’s hard not to root for the underdog, which is exactly what T-Mobile was only a few years ago. With a flagging subscriber base and dissatisfied users, the company had to effectively completely remake itself with a completely new business model and attack scheme when it comes to advertising. T-Mobile went guerilla with its “un-carrier” re-branding, and the results are definitely showing.
The company just published their financial results for Q1 2016, and the numbers look pretty darn good. The company added 2.2 million new customers and increased revenue by 10.6 percent. That means that this quarter was the 12th time the company added more than a million subscribers consecutively, and in the last 7 quarters they’ve topped 2 million all but once.
It’s hard not to attribute this substantial growth, at least in part, to T-Mobile’s ad campaigns, which have taken on an aggressive, confrontational stance against other major carriers. The idea is to place themselves on the side of the subscriber in a tonal sense, because it allows them to tap into the clearly widespread sense of frustration that many users feel toward their mobile carrier.
Whether or not T-Mobile is the champion of the subscriber in reality and not just in advertising is a subject of some debate among the populace, but it’s clear that the feeling they’re tapping into is a widespread one. What are your thoughts toward T-Mobile and their continued growth? Is this good service rewarded or a showcase of the power of advertising? Let us know your opinion in the comments below!