Samsung may be looking for a design overhaul soon, and it picked someone from the outside to lend a hand. Lee Don-tae is the Korean tech giant’s new global design chief, who will report to Samsung Electronics President Yoon Boo-keun and work from the company’s Design Management Center. Lee Don-tae is a former CEO of Tangerine, a London-based design studio founded by none other than Apple’s aesthetic guru Jony Ive. His work includes an S-shaped redesign of the British Airways business class cabin, a layout that created enough space for the seats to lie flat.
Samsung’s newly hired design chief hails from Jony Ive’s old studio
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