As Android followers we are all about variety, so we must realize that manufacturer UI’s are a crucial part diversity in the platform. Just think about it: high-end devices all carry pretty much identical specs and very similar performance. There’s not many other ways manufacturers would be able to differentiate themselves.

Samsung has TouchWiz, HTC has Sense and LG has UX. Today we are taking a look at the latter. Namely, LG UX 5.0, which is set to come with the LG G5 when it launches, this March 31st.

See also: LG G5 hands-on: will LG’s big gamble pay off?139

But what is it that makes LG UX 5.0 special? We have already shown you a bit of it our hands-on post, and now LG has released its own little video demo to show you some of the software highlights. Let’s take a look.

As we can see in the video, LG quickly goes over 3 categories. First they touch on the LG “Friends”, which includes the modules and accessories LG has launched next to the G5. The LG Friends Manager app is also mentioned. It essentially works as a gateway to help you manage your accessories and find the right apps to control them.

LG also touts their camera experience, which is about much more than picture quality. And we must accept the new LG camera software is pretty cool. You can take advantage of features like auto shot (automatically recognizes when you pose), multi view (uses all cameras to create a collage), pop out picture (frames image with a blurry background) and film effect (fancy word for filters).

Other LG content: 

• SXSW 2016 through the eyes of LG G5
• LG G5 vs LG G4
• LG G5 vs LG V10
• LG G5 vs Nexus 6P
• LG G5 vs iPhone 6S

LG then goes on to focus on the actual UI, which is meant to be simple and quick. But this is one part of the G5 not many are fond of. There is no app drawer. LG claims this makes things less confusing and much more streamlined. And the good news is that if you don’t like it you can always go back to the previous version through the settings and recover that precious app drawer. They also touch on LG Health, Smart Doctor, World Clock and LG Backup.

Who is signing up for the LG G5? It’s coming very soon, so get ready! Meanwhile, you can go ahead and keep watching this video to see what LG has in store for you.