Like most sensible business entities, Google doesn’t really like talking numbers. Instead, it prefers raking them in — in the form of money, that is. As a result, the public does not currently have access to information on actual sales figures of its Nexus-branded tablets and smartphones, information that would be very useful in gauging the company’s performance compared with some of its biggest competitors and their respective products.
Still, as the saying goes, when there’s a will, there’s a way. And the way that the world can now know exactly how many Nexus 7 tablets Google sold last year is through methodically calculated estimates provided by mobile industry analyst Benedict Evans.
Based on sales information supplied by the Google Nexus 7′s actual manufacturer, Asus, as well as comments made by the company’s CEO back in 2012, Evans says that Google likely sold about 4.6 million units of the Nexus 7 before 2012 officially came to a close. This actually matches up with sales forecasts made by certain firms prior to 2013.
And just how well did the Nexus 7 perform against its main competitors in terms of sales in 2012? Unfortunately, not well at all. As Evans points out, Apple most likely sold around 10 million units of the iPad mini during the same time period, beating Google and the Nexus 7 by more than double the amount of sales. He posits that Amazon likely outsold Google with the Kindle Fire as well.
In any case, there’s nothing to indicate that Google won’t be able to catch up eventually. In places like Japan, the iPad is already losing in terms of popularity.