ARCHOS is building up a rather large portfolio of low cost handsets and the company has just unveiled another smartphone that won’t break the bank.  Dubbed the 55 Diamond Selfie, ARCHOS seems to be chasing after the fashionista crowd, and possibly looking for an entry in our book of worst named smartphones too.

The 55 Diamond Selfie seems to have a lot on common with the company’s Diamond Plus and Diamond Note 2 handsets, in so far as it’s a big phone with a small price tag. For hardware, the smartphone features a 5.5-inch 1080p LCD display, an octa-core Snapdragon 430 processor, 4GB of RAM, and 64GB of internal storage complete with a microSD card slot. The phone is also equipped with a 3,000mAh battery, Quick Charge technology, and a stock version of Android 6.0 Marshmallow.

Given the Selfie name, you might think that there’s something special about the front facing camera. However, it looks like a rather ordinary setup. The phone comes with an 8 megapixel front facing sensor that relies on the screen for the flash. Although ARCHOS says it has some special software called ChromaFlash that can stitch flash and non-flash images together for a more balanced shot. The rear camera features a 16 megapixel sensor with LED flash, complete with a post shot refocusing mode.

See also: Best cheap Android phones (August 2016)423

The 55 Diamond Selfie will cost just $199 (£199) and will hit retail channels in September. The company will also sell a Lite version of the phone with 3GB RAM and 16GB of storage for just $169 (£180) sometime in October. That’s certainly enough hardware for your buck to rival the likes of the very decent Moto G and the Honor 5X.