There’s an Apple promo video on YouTube right called “iPad Pro — Your next computer is not a computer” that’s sitting pretty with more than 22 million views as I write this. Another video, with more than 3 million views, features an old-timey voiceover explaining how to “properly” use a computer, all while showing people flouting those rules with an iPad Pro.
The message is clear: The 2020 iPad Pro doesn’t act the way your computer does, but it’s just as capable. The company has spent years pushing that message in one form or another, and every time I heard someone invoke it, the notion sort of fell flat for me. Yes, iPads are powerful and clever and user-friendly, but — and tell me if this sounds familiar — I’ve always been able to get more done, and faster, on a proper laptop or PC. Apple sees that, and it’s starting to change it.
At the risk of being reductive, Apple took the last version of the iPad Pro, changed a few components and gave it some updated software. Normally, that wouldn’t sound like much to get excited over, but taken as a whole, these changes bring the iPad Pro closer than ever to working like a full-blown computer. That doesn’t mean I’m ready to give up my MacBook Pro for good, but for the first time, I’m starting to think I actually could.
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